Swarmcast and iClips.net Stream Nelson Mandela's 46664 World AIDS Day Concert

iClips uses Swarmcast Live to stream high-quality video to global audience

Minneapolis, MN - December 5, 2007 - Swarmcast, the leader in high-quality online video delivery, and iClips.net, the leading provider of free online concert streams, recently teamed together to provide a live Internet broadcast from Nelson Mandela's 46664 World AIDS Day concert in Johannesburg, South Africa on December 1, 2007. Held in Johannesburg's Ellis Park and organized by Mandela's 46664 organization, the concert featured performances by Peter Gabriel, Annie Lennox, Corinne Bailey Rae and Ludacris, as well as over 40 local artists. iClips.net will rebroadcast the concert in its entirety for free on Saturday, December 8, 2007, and will archive the content on its network for further viewings later this month.

Founded in 2002, 46664 (named after Mandela's prison number), is an African-based organization aimed at fighting the global HIV / AIDS epidemic. The World AIDS Day event is the sixth worldwide concert that 46664 has organized and the fourth to be held in South Africa; previous events have been hosted in Spain and Norway.

A stream from the concert was broadcast live on the iClips network using Swarmcast Live. Swarmcast Live enables content owners and distributors to instantly and seamlessly scale their offerings for millions of simultaneous users in a high-quality video experience. For the World AIDS Day concert, viewers enjoyed broadcast quality, 1200 kbps video, with an average viewing time of 1 hour.

Swarmcast Live ensured that iClips.net was able to offer the best user experience, including broadcast-quality video to a global audience. As a result, iClips.net was able to scale its network efficiently and effectively with no downtime or reported interruptions of service.

Swarmcast and iClips teaming together to stream the 46664 broadcast signals the birth of a new era in both virtual touring and global philanthropy. With Swarmcast Live, artists and philanthropists can share their art, messages and missions with millions of global viewers simultaneously. In addition to the increased exposure and larger audiences, the platform also offers content owners additional revenue opportunities as the content can be easily syndicated, archived and posted to a variety of distribution sites. Swarmcast Live also works seamlessly with content providers' existing encoding and Digital Rights Management (DRM) systems.

"Using the Swarmcast Live solution to stream Nelson Mandela's concert and cause to the world is both a personal and professional thrill. We're glad to have been the conduit that delivered this experience to the global Internet audience and appreciate the opportunity to demonstrate the true power of our platform," said Justin Chapweske, founder and CEO of Swarmcast. "Streaming a live concert over the Internet obviously isn't new, but what is new is the unrivaled user experience, the broadcast-quality, uninterrupted stream and the ability to further syndicate and monetize content. With Swarmcast Live, the entire spectrum of content producers from musicians, festival organizers, philanthropists and sports teams can serve their expanding global audience."

"Cause-oriented concerts have long been one of the most successful, most exciting and most lucrative forms of philanthropy," said Nate Parienti, co-founder and chief strategy officer of iClips.net. "For the last few decades, the message and mission of these shows was limited to physical attendees, media coverage and DVD sales. iClips.net, with Swarmcast Live, has greatly expanded the reach and effect of these efforts. We're proud to have brought the message of this concert to the masses and are thrilled to add the stream to our burgeoning library of content."

Swarmcast Live delivers broadcast quality live streaming video over the Internet by streaming packets of content from multiple servers simultaneously and optimizing users' incoming broadband connections. It provides unprecedented quality, reliability, and scalability, giving global audiences a high-quality viewing experience.

Swarmcast is dedicated to transforming the Internet into a reliable medium for distributing high quality video. The company's mission is to enable content providers to engage global audiences through high quality viewing experiences.

The Swarmcast Platform offers an innovative suite of delivery services built on the foundation of the company's patented file swarming technology. This next generation of content delivery services enables HD video, reliable live and on-demand streaming and accelerated downloads, while managing delivery costs.

Swarmcast is privately held and backed by Bridge Capital Fund (BCF) and Nippon Venture Capital.

For more information about Swarmcast, please visit www.swarmcast.com.

The iClips Network began its initial Beta Launch in Dec. of 2006, and since that time http://www.iclips.net has quickly become one of the world's premier Internet destinations for live concert streams. Additionally iClips creates, produces, and films unique original and world-class content. Throughout 2007, iClips.net has continued to add to its base of content and expand its offerings into webisodic series, independent films, documentaries, shorts, and events with world leaders such as The Dalai Lama and Nelson Mandela. The iClips Network has produced, filmed and or streamed hundreds of sets of music throughout 2007 and has a full schedule of events planned for 2008 including some of the worlds biggest and most well known music festivals. For more information please visit: http://www.iclips.net.

Contact
Michelle Homes
LEWIS PR
415 992 4400
Swarmcast@LewisPR.com